Tuft + Paw
Year 2022
Role Illustrator, Graphic Designer
Tools Procreate, Adobe Illustrator
Elevating Information Through Illustration
I partnered with Tuft + Paw to create a series of 10 illustrations for five blog articles within their Cat Education Center. These illustrations tackled diverse topics related to cat behavior, health, litter boxes, and more.
My goal was to visually elevate the written blog content. Each infographic functioned as an informative tool, adding visual dimension and clarity to the articles. This visual storytelling approach not only increased reader engagement but also enhanced the value proposition of the content for Tuft + Paw's audience.
As a dedicated cat lover, I couldn't help but jump at the opportunity to collaborate with Tuft + Paw on this project. Their mission to empower cat parents resonated with me, and I saw the illustrations as a chance to make complex feline topics more accessible and engaging for a wide audience.
Leveraging Tuft + Paw's brand guidelines and color palette, the illustrations seamlessly integrate with their brand identity. Playful elements subtly woven within the informative visuals reflect the joy of cat ownership, making the cat care learning experience engaging.
